For Immediate ReleaseJune 10, 2013Contact: media [at] bradynetwork [dot] org
(Washington, DC) --- Today, The Brady Campaign to Prevent Gun Violence and The Brady Center to Prevent Gun Violence welcome Will Villota as Chief Marketing Officer (CMO). As CMO, Villota will oversee marketing, communications and media relations for the Brady Campaign and Brady Center.
“Will is highly experienced and has a wealth of creativity and energy at a critical time in the effort to end gun violence. We could not be more pleased that he is here and part of the team,” said Dan Gross, President of the Brady Campaign to Prevent Gun Violence. “Will’s drive and commitment will help the Brady Campaign amplify the voices of millions of Americans demanding that we enact common sense laws like expanded background checks.”
“I am so proud to be apart of such a dedicated team, working towards such an important goal,” said Villota. “The American people are calling for change, and our job is to help bring that voice to our leaders. This will be my job and I am excited to take on this challenge.”
Villota’s career in marketing includes brand building across the consumer products, technology and sustainability categories and he has helped to build global and local brands in the public and private sectors using a breadth of marketing channels including advertising, digital media and direct response marketing.
Most recently, Villota was the Director of Marketing for Clean Energy Works Oregon, a nationally recognized energy efficiency nonprofit. There he developed outreach and engagement strategies that helped thousands of homeowners reduce energy waste, while creating family-supporting jobs. Villota also helped the Bonneville Environmental Foundation to launch the first national water offset solution, enabling businesses and individuals to measure and take responsibility for their water footprints.
Prior to joining the nonprofit world, Villota held marketing and ecommerce positions in the advertising, sporting goods and high-tech industries, including Yahoo! and Adidas. At Adidas, Villota developed national marketing campaigns to promote the brand’s sponsorship of the 1998 World Cup and 1999 Women’s World Cup and spent two years in Germany as Head of Global eMarketing harmonizing the brand’s global web presence across more than 20 countries and 12 languages.
Villota began his career at J. Walter Thompson, New York helping to develop award winning advertising campaigns for clients including Unilever and Warner Lambert. He holds a B.S. in Marketing from Rutgers University.