Brady Campaign to Prevent Gun Violence

For Immediate Release: March 25, 2016

Contact: Brendan Kelly, bkelly [at] bradymail [dot] org

Phone: 202-370-8131


National Rifle Association rewrites fairytales to include armed protagonists

WASHINGTON - Arriving hot off the presses is the National Rifle Association's latest offering in its campaign to arm children. The organization has freshened things up with a few familiar faces from the world's most beloved fairytales - and armed them with guns.

NRA Family has published two revised stories - Little Red Riding Hood (Has a Gun) and Hansel and Gretel (Have Guns). In the new tales, the children pack serious firepower as they skip through the woods - and live happily ever after.

An excerpt from Little Red Riding Hood (Has a Gun) reads:

The wolf followed along, staying in the shelter of the trees, trying to get Red to respond. As she grew increasingly uncomfortable, she shifted her rifle so that it was in her hands and at the ready. The wolf became frightened and ran away.

"Make no mistake, this is a disgusting, morally depraved marketing campaign," said Dan Gross, President of the Brady Campaign to Prevent Gun Violence. "The NRA continues to stoop to new lows in the hopes of shoving guns into America's youngest hands. If nothing else, this approach demonstrates just how desperate the organization has become to sell more guns - it must now advertise deadly weapons to kids by perverting childhood classics with no regard whatsoever for the real life carnage happening every day. To be frank, it's pathetic.

"What's confusing is why the National Rifle Association leadership would try to rewrite fairytales when they already to live in one themselves - a fantasy world where guns are not at all dangerous to kids. Admittedly, fairy tales are a lot more fun than the cold hard truth that every single day in America, nearly 50 children and teenagers are shot. Or the truth that suicide by firearm is a leading cause of death among children older than 9. If they're going to tell the story of Little Red Riding Hood and her gun, then they can't overlook the stories of Cayman Naib, or Markie Mahan. Because unlike Hansel and Gretel, these were real kids, with bright futures, killed by guns they should have never had access to. If the NRA is interested in hearing how too many of these stories really end, they can see for themselves at"

From youth-focused advertising, to guns in pink and blue, the gun industry is increasingly implementing marketing campaigns and strategies geared towards children, as a new report found earlier this year. The NRA has also thrown its support behind new legislation in Iowa that would allow children of absolutely any age to get their hands on a handgun.

The mission of the Brady organization and its Million Mom March is to create a safer America by cutting gun deaths in half by 2025. For more insight on gun violence prevention, follow us on Facebook and Twitter @BradyBuzz.

About Us: The Brady Campaign and Center, united with the Million Mom March, is a national network of over 90 grassroots chapter affiliates mobilized to prevent gun violence at the community level. The network has played a vital role in expanding Brady background checks in the six states that have passed legislation since the shooting in Newtown, Connecticut and produced the largest national protest of gun violence in U.S. history - The Million Mom March, Mother’s Day 2000.