Brady Campaign to Prevent Gun Violence
For Immediate Release
Contact: Brendan Kelly, bkelly [at] bradymail [dot] org
GUNS DON'T KILL PEOPLE, TODDLERS KILL PEOPLE
In 2015, more Americans were shot by toddlers than by terrorists
Brady Campaign and McCann New York team up to release provocative new PSA on America's toddler problem
Presidential candidates must be asked about their solution to this issue in the next debate
WASHINGTON - A new PSA from the Brady Campaign to Prevent Gun Violence created by McCann New York is shining a spotlight on one of America's most pressing national security threats: toddlers. Last year alone, more people were shot and killed in America by toddlers than in attacks inspired by foreign terror groups.
Toddlers gun down American citizens on a weekly basis. The satirical PSA cites headline after headline highlighting the problem, and demanding action from policymakers to address America's toddler problem. "It's time we did something. We need to lock them up. Not the guns – that's just un-American. The toddlers. Round them up. Deport them. Get them out of our country. And keep them away from our guns."
The Brady Campaign is using the PSA to encourage Americans to get out and vote this November for leaders who support common sense gun reform.
That's because the problem is bigger than just toddlers. As politicians entertain radical and ineffective proposals to combat terrorism, they wholly ignore (and at times enable) the gun violence that kills scores of Americans on a daily basis. In fact, more Americans will die from gun violence today than have been killed by terrorists in years.
Dan Gross, President of the Brady Campaign, said, "If our elected leaders are really concerned about protecting Americans from violence, they should start with armed and dangerous toddlers.
"This PSA is satire. But the public health crisis it calls attention to is anything but. Whether the trigger is pulled by a toddler, a convicted felon, domestic abuser, or terrorist, we have a problem in America with guns too easily falling into the wrong hands. And that translates to hundreds of lives lost or changed forever every single day. The fact is that we can prevent so many of these tragedies just by keeping guns out of the hands of the people we all agree shouldn't have them. We get the absolute importance of keeping us all safe against terrorism. But any politician who says they care about that, and then ignores the real things we can do to make us all safer by keeping guns out of the wrong hands, is nothing short of a hypocrite.
"With the final presidential debate just days away, we're calling on Chris Wallace to push the candidates on how they'll keep guns out of dangerous hands. What will they do to fix America's toddler problem? And we're calling on every American to exercise their right and duty to vote for gun violence prevention candidates on Nov. 8.
"Thank you to our brilliant friends at McCann for dedicating their time and creativity to produce this PSA. When more than a century's worth of creative talent meets life-saving activism, it's no surprise the final product is pretty great. I have no doubt this project will get people talking about how we make America the better, safer nation we all want and deserve."
Parents looking to protect their families don't have to wait until November; they can act right now. By asking if there is a gun in the home where their children play, and making sure their own firearms are locked up with ammunition stored separately.
The mission of the Brady organization and its Million Mom March is to create a safer America by cutting gun deaths in half by 2025. For more insight on gun violence prevention, follow us on Facebook and Twitter @BradyBuzz.
About Us: The Brady Campaign and Center, united with the Million Mom March, is a national network of over 90 grassroots chapter affiliates mobilized to prevent gun violence at the community level. The network has played a vital role in expanding Brady background checks in the six states that have passed legislation since the shooting in Newtown, Connecticut and produced the largest national protest of gun violence in U.S. history - The Million Mom March, Mother's Day 2000.