CHILDREN CONTINUE TO DIE AS GUN INDUSTRY STRIVES TO ARM KIDS | Brady Campaign to Prevent Gun Violence

CHILDREN CONTINUE TO DIE AS GUN INDUSTRY STRIVES TO ARM KIDS

Brady Campaign to Prevent Gun Violence

For Immediate Release: February 19, 2016

Contact: Brendan Kelly, bkelly [at] bradymail [dot] org

Phone: 202-370-8131

CHILDREN CONTINUE TO DIE AS GUN INDUSTRY STRIVES TO ARM KIDS

New report finds gun industry doubles down on effort to market firearms to children
Dan Gross: "Manufacturing guns from pink and blue plastic doesn’t make them any less deadly. And this disgusting advertising campaign by the corporate gun lobby will no doubt prove to be a deadly one."

WASHINGTON - Dan Gross, President of the Brady Campaign to Prevent Gun Violence, issued the following statement after a scathing new report by the Violence Policy Center found that gun manufactures are increasingly implementing marketing campaigns and strategies geared towards children.

"Nearly 50 kids are shot in this country each day - many of them unintentionally and often by other children. But instead of working to prevent injuries and deaths by keeping dangerous weapons away from kids, the gun industry is actively putting gun into the hands of children as young as six.

"This report makes it clearer than ever before that, like the tobacco industry before it, the gun lobby's number one priority is to make every penny it can, even if that means peddling dangerous products to vulnerable children. Manufacturing guns from pink and blue plastic doesn’t make them any less deadly. And this disgusting advertising campaign by the corporate gun lobby will no doubt prove to be a deadly one.

"While the Brady Campaign works to keep guns out of the wrong hands, the gun industry is pulling out all the stops to push guns into the hands of children. The gun lobby has an obscene dream of an America where every citizen is armed to the teeth, but in real life that plays out in the nightmare of unintentional shootings. Behind the flash and marketing ploys, real sons and daughters, mothers and fathers are dying.

There are lots of ways for parents to safeguard their kids from guns, and the Brady Center's ASK Campaign is an example of an approach that works. Kids are curious and will find an unsecured gun, so parents should keep their own firearms and animation stored securely separately, and should never be embarrassed to ask other parents if they have guns in a home where children are playing. The gun industry should be focused on raising awareness about these important safety measures - not on making a buck off defenseless children."

To read more on the Truth About Kids and Guns, check out the Brady Center's report.

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The mission of the Brady organization and its Million Mom March is to create a safer America by cutting gun deaths in half by 2025. For more insight on gun violence prevention, follow us on Facebook and Twitter @BradyBuzz.

About Us: The Brady Campaign and Center, united with the Million Mom March, is a national network of over 90 grassroots chapter affiliates mobilized to prevent gun violence at the community level. The network has played a vital role in expanding Brady background checks in the six states that have passed legislation since the shooting in Newtown, Connecticut and produced the largest national protest of gun violence in U.S. history - The Million Mom March, Mother’s Day 2000.