Changing Culture

A key part of reducing gun violence includes changing how we think about the guns in our communities and in our homes. There are over 300 million guns in America. Most are owned by law-abiding citizens without harmful or dangerous intent, yet they result in more than two-thirds of all gun deaths. Too often these tragedies occur because guns are purchased or owned without giving proper weight to the risks of bringing guns into the home and unsafe access to those guns.

We inspire safer choices through public awareness and education campaigns that encourage us to consider gun safety as part of what it means to be a responsible parent, spouse or friend. Brady’s “ASK” and “Suicide-Proof Your Home” campaigns are evidence that we can and are having a significant impact on these preventable gun deaths and injuries.

Related Campaigns


Where no child is killed with a parent's gun. Every year hundreds of children are killed with guns from the home. Together, we can put an end to these tragedies.


The ASK (Asking Saves Kids) Campaign promotes a simple idea with the potential to help keep kids safe, and possibly save a child's life. ASK, "Is there an unlocked gun in your house?" before sending your child over to play.


Almost two-thirds of all gun deaths in the U.S. are suicides. Guns are the most lethal method of suicide. Suicide-Proof Your Home informs parents about the simple steps they can take to reduce the risk that a youth suicide will occur in their home.


SPEAK UP empowers students with an unprecedented resource for preventing violence in their schools and communities. Students can safely and anonymously report suspected threats 24 hours a day, 7 days a week by calling 1-866-SPEAK-UP.

Take Action


A great way to spread the ASK message is through your newspaper. We will guide you through the steps and provide the information you need to write an impactful letter to the editor.