Changing Culture

  • Keep Kids and Families Safe

Too often guns in the home result in tragedies and too often these tragedies occur because there is unsafe access to those guns. There are over 300 million guns in America. Most are owned by law-abiding citizens without harmful or dangerous intent, yet a gun in the home results in more than two-thirds of all gun deaths. Nearly 1.7 million children live in a home with a loaded,unlocked gun. Every year thousands of kids are killed by firearms as a result.e. Our mission is to make sure our children are safe. Take a moment to ask the question that could save your child’s life: “Is there an unlocked gun where my child plays?”

Related Campaigns


Where no child is killed with a parent's gun. Every year hundreds of children are killed with guns from the home. Together, we can put an end to these tragedies.


The ASK (Asking Saves Kids) Campaign promotes a simple idea with the potential to help keep kids safe, and possibly save a child's life. ASK, "Is there an unlocked gun in your house?" before sending your child over to play.


Almost two-thirds of all gun deaths in the U.S. are suicides. Guns are the most lethal method of suicide. Suicide-Proof Your Home informs parents about the simple steps they can take to reduce the risk that a youth suicide will occur in their home.


SPEAK UP empowers students with an unprecedented resource for preventing violence in their schools and communities. Students can safely and anonymously report suspected threats 24 hours a day, 7 days a week by calling 1-866-SPEAK-UP.

Take Action


A great way to spread the ASK message is through your newspaper. We will guide you through the steps and provide the information you need to write an impactful letter to the editor.