Dan Gross: Biography


Dan is building on Brady’s legacy of success with a goal of cutting gun deaths in half by 2025. Even prior to joining Brady in February 2012, Dan has been one of the foremost leaders in the gun violence prevention movement, having co-founded and directed the Center to Prevent Youth Violence (formerly PAX) after his brother was severely wounded in a shooting at the Empire State Building in February 1997. Through his leadership at CPYV, Dan created and implemented life-saving public health and safety programs, including the ASK Campaign and SPEAK UP program, which Brady continues today.

Dan was a close friend of Jim and Sarah Brady who were role models for what passion, perseverance, and sustained public engagement can accomplish, and he is honored they entrusted him to carry their work into the future.

Under Dan’s leadership, Brady has announced the bold goal to cut the number of U.S. gun deaths in half by 2025, based on an innovative and exciting strategy that centers on the idea of keeping guns out of the wrong hands through three impact-driven, broadly engaging campaigns: (1) a policy focus to "Finish to Job" so that life-saving Brady background checks are applied to all gun sales; (2) to "Stop Bad Apple Gun Dealers" – the 5 percent of gun dealers that supply 90 percent of all crime guns; and (3) to lead a new national conversation and change social norms around the real dangers of guns in the home, to prevent the homicides, suicides, and unintentional shootings that happen every day as a result.

Previously, Dan served as the youngest-ever partner at the JWT advertising agency, managing accounts such as Kodak, Lipton, and Warner Lambert. Dan launched his advertising career at Lintas after earning a B.S. in Psychology, with a minor in Economics, with honors, from Tulane University.

Dan’s work has been widely acclaimed and honored by organizations and individuals across the political spectrum. Recently, Dan has served on Vice President Joe Biden’s gun violence prevent task force, and has been featured at the Aspen Ideas Festival. He was also awarded the prestigious Next Generation Leadership Fellowship by the Rockefeller Foundation. . A highly regarded, dynamic and engaging speaker, Dan has been a leading spokesman for the gun violence prevention movement including at the 2016 annual TED Talk conference and in regular appearances on local and national television.