4.6 million children live in houses with fully loaded firearms; eight of those children each day are killed or injured by family fire. The Brady Campaign, alongside the Ad Council, released a new ad, called “End Family Fire,” promoting safe storage of firearms to reduce the staggering statistic of childhood fatalities.

Kris Brown, the co-president of the Brady Center joins Stephanie Ruhle to discuss the campaign and the effort to reduce family fire incidents.

Like friendly fire, "family fire" is a preventable tragedy. In homes across this country, eight children and teens a day are being shot or killed unintentionally. That adds up to nearly 3,000 lives changed or lost every single year.

Aalayah Eastmond loved spending time playing violin, dancing, singing and listening to Kendrick Lamar and Chance the Rapper — before a catastrophic event transformed her life. As a survivor of the Parkland shooting, where a gunman killed 17 people, Eastmond brought tears to many eyes when she first spoke out on Megyn Kelly Today, just two weeks after the tragedy, recounting how she survived.

“We will do everything in our power to make sure that untraceable, downloadable guns remain nothing more than an idea. To those who want to see this dangerous concept become reality, all we have to say is this: Not on our watch,” said Avery Gardiner, co-president of the Brady Campaign.